How To Build Backlinks For Ecommerce: A Simple Guide

If you run an ecommerce website, you already know how hard it can be to stand out. There are thousands of stores online, and it’s easy to get lost in the crowd. One of the best ways to help people find your store is through search engine optimization (SEO).

A big part of SEO is getting other websites to link to yours. These are called backlinks, and they tell search engines like Google that your site is trusted.

If lots of websites link to your pages, your site is more likely to show up higher in Google search results.

This blog will explain how to build backlinks for ecommerce in a simple, clear way. We’ll go over easy link building strategies, how to spot a good link building opportunity, and why having a strong backlink profile is key to growing your online store.

What Are Backlinks?

Backlinks are links from one website to another. When a site owner adds a link to your store on their blog or page, they’re giving your website a vote of trust. The more high quality backlinks you get, the better your chances of showing up on the first page of search engine results pages.

But not all links are the same. A link from a high authority site like a popular blog or news outlet is more powerful than a link from a brand-new blog no one reads. That’s why it’s important to focus on getting the best links, not just any link.

Why Backlinks Matter for Ecommerce

If you have an ecommerce website, your goal is to bring in more visitors and turn them into buyers. Backlinks help you do that in two big ways:

They improve your rankings in Google search, so more people find your store.
They drive referral traffic directly to your products, meaning more chances to make sales.

Think of backlinks as road signs pointing people to your store. The more signs you have, the easier it is for shoppers to find you.

1. Write Blog Posts That People Want to Link To

One of the easiest link building tactics is creating helpful content. Writing useful blog posts is a smart way to get links back to your site. If your content answers a question or solves a problem, other website owners are more likely to share it.

Ideas for ecommerce blog content include:

How-to guides using your products
Gift guides for holidays or special events
Product comparison posts
Customer stories or reviews

Make sure your blog is easy to read, has clear images, and offers real value. Then share your posts on social media to get more eyes on them and increase your chances of getting backlinks.

2. Reach Out to Other Site Owners

Sometimes the best way to get backlinks is simply to ask. This method is called outreach, and it works best when you’re polite, honest, and offering something useful.

Look for websites or blogs that write about topics related to your niche. Then send the site owner a short message explaining why your content is a good fit. If they like what they see, they might add a link to your page.

Example: If you sell eco-friendly clothes, you could reach out to bloggers who write about sustainability and offer to contribute a helpful blog post or product feature.

3. Use Broken Link Building

Broken link building is a smart way to earn backlinks by helping others. Here’s how it works:

Find blogs or websites in your niche.
Check for broken links (links that don’t work).
If you find one, contact the site owner and suggest your link as a replacement.

This is a win-win. They fix a problem on their site, and you get a new backlink. There are tools that help you find broken links fast, making this process easier than ever.

4. Offer Free Tools or Resources

Giving away something useful can help attract referring domains and links. This could be a size chart, a styling guide, a free downloadable checklist, or a product care guide.

When people find value in what you’ve shared, they’re more likely to link to it from their own sites or blogs. Just make sure it’s related to what you sell and easy for people to access.

5. Run a Giveaway or Contest

Hosting a giveaway is not only fun but also a great link building opportunity. You can partner with bloggers or influencers and ask them to promote the giveaway on their websites. In return, they’ll often include a link back to your site.

Giveaways help get more backlinks, bring more traffic, and increase your followers on social media. Just be sure to follow platform rules and keep everything fair and simple.

6. Use Product Reviews and Influencer Outreach

Ask bloggers, YouTubers, or social media influencers to review your products. If they like what you offer, they may mention you on their blog or website and include a backlink.

You can reach out with a sample of your product and a short message explaining why you think their audience would enjoy it. This strategy works well in the ecommerce link building space and can bring in both traffic and SEO value.

7. Get Listed in Product Roundups or Gift Guides

Many websites publish seasonal or themed product roundups like “Best Gifts for Dads” or “Top Home Gadgets in 2024.” Getting your product included in one of these lists is a great link building opportunity.

To do this, search for these lists using Google. Use search terms like:

“top products for [holiday]”
“gift guide [your niche]”
“best [product type] to buy”

Then reach out to the writers and pitch your product. Make sure your website looks professional and your product photos are clear and appealing.

8. Build Links Through Partnerships

If you work with suppliers, vendors, or local businesses, see if they have a website and ask if they’d be willing to add a link back to your site. You can return the favor by linking to them as well.

These kinds of link building tactics help grow your backlink profile naturally and strengthen your business relationships at the same time.

9. Share Your Story with Online Publications

Many local newspapers, industry blogs, or business sites love to feature ecommerce founders. Sharing your story can lead to great backlinks from high authority websites.

Write a short pitch about how your business got started, your mission, or a unique product you offer. Send it to local press or online magazines that cover small business success stories.

If they publish your story, they’ll likely include a link to your ecommerce website, giving you both traffic and SEO benefits.

10. Monitor Your Backlinks and Stay Consistent

Getting one backlink is great—but building a strong backlink profile takes time and effort. You need to keep track of your links and keep looking for new link building opportunities every month.

There are SEO tools that let you see who is linking to your site and which pages are getting the most attention. This helps you focus your efforts and plan your next move.

At ScaleUp SEO, we help ecommerce stores with ongoing link building strategies so they can grow faster without having to do all the work themselves.

How To Build Backlinks For Ecommerce? Build Backlinks the Smart Way

Now you know how to build backlinks for ecommerce. Whether you're writing great blog posts, asking for reviews, or helping fix broken links, every good backlink makes your store easier to find online.

Backlinks can improve your search engine rankings, drive traffic, and bring more customers to your site. They’re a key part of every smart search engine optimization (SEO) plan.

If you're ready to grow your ecommerce store and want help with building backlinks, ScaleUp SEO is here for you. We offer safe, smart, and custom link building services that help your business stand out online—without the stress.

Get Started with ScaleUp SEO

If you’re looking to improve your online presence and make more sales, investing in an effective SEO strategy is essential. At ScaleUp SEO, we take care of all aspects of SEO, so you can focus on what you do best.

Whether you need help optimizing your Google Business Profile, creating engaging blog posts, or improving your search engine rankings, our team has the expertise to deliver results.

Contact ScaleUp SEO today!