What Is an SEO Manager? Everything You Need to Know

If you’ve ever wondered how websites show up on the first page of Google, the answer often involves an SEO manager. But what is an SEO manager exactly? What do they do, and why are they so important in the world of digital marketing?

In this blog, we’ll break down what an SEO manager does, what skills they need, and why businesses today rely on SEO experts to succeed online. Whether you’re thinking about a career as an SEO manager or you’re a business owner curious about SEO, this guide is for you.

What Does an SEO Manager Do?

An SEO manager is in charge of improving a website’s visibility on search engines like Google. Their main goal is to help websites get more organic search traffic by ranking higher in search results.

They use many tools and strategies, including:

• Keyword research to find the right words and phrases people are searching for

• Creating and updating website content that matches what people want to find

• Fixing technical SEO issues like slow site speed or broken links

• Tracking performance using tools like Google Analytics

• Watching SEO trends and adjusting strategies to match updates in search engine algorithms

• Managing link building to get other websites to link to theirs

In simple terms, an SEO manager makes sure a website gets seen by the right people at the right time.

Why SEO Managers Are Important

In today's world, almost everyone uses search engines to find what they need. If a business isn’t showing up when people search, it’s missing out on customers.

SEO managers help:

• Grow website traffic

• Improve brand visibility

• Increase sales or leads through organic search

• Save money by getting free traffic instead of paying for ads

Without good SEO, even the best website can get lost on page five of Google where very few people look.

Typical Job Description for an SEO Manager

A typical job description for an SEO manager includes tasks like:

• Performing keyword research and analysis

• Planning and implementing SEO campaigns

• Working with the marketing team to align SEO with other strategies

• Monitoring SEO performance and preparing reports

• Managing on-page SEO (like headings and keywords) and off-page SEO (like backlinks)

• Staying updated with changes in search engine algorithms

Some SEO manager jobs may also involve managing paid search campaigns, helping with social media strategy, or even training other team members on SEO basics.

Skills Needed to Be a Great SEO Manager

Being an SEO manager takes more than just knowing about Google. Here are some key skills needed:

1. Strong Communication Skills

SEO managers must explain complex ideas in simple ways. They often work closely with writers, designers, and business owners, so clear communication is key.

2. Understanding of SEO Tools

SEO managers rely on tools like Google Analytics, SEMrush, Ahrefs, and others to track progress, research keywords, and find link opportunities.

3. Technical Knowledge

Good SEO managers understand technical SEO. They know how websites are built, how to improve site speed, and how to fix errors that can hurt rankings.

4. Content Knowledge

Content is a huge part of SEO. SEO managers help plan blog posts, website pages, and landing pages that not only look good but also perform well in search.

5. Adaptability

SEO trends and rules change often. A good SEO manager keeps learning and adapts quickly when Google updates its algorithm.

What Education Does an SEO Manager Need?

While not always required, many SEO managers have a bachelor’s degree in marketing, communications, or a similar field.

But real-world experience often matters more. Many successful SEO managers learn on the job, take online courses, or earn SEO certifications to build their skills.

A strong background in digital marketing, writing, website development, or analytics can also make a big difference.

Common Tools SEO Specialists Use

Here are some tools SEO specialists often use every day:

• Google Analytics to track website visitors and behavior

• Google Search Console to monitor site performance in search

• Ahrefs and SEMrush for keyword research and backlink analysis

• Yoast SEO for optimizing website content

• Screaming Frog for site audits and technical SEO checks

Knowing how to use these tools helps SEO managers create smarter plans and measure real results.

SEO Manager vs. SEO Specialist: What's the Difference?

You might also hear the term SEO specialist. While similar, there are some differences:

• An SEO specialist often focuses on specific tasks like writing blog posts, doing keyword research, or fixing website errors.

• An SEO manager oversees the entire SEO strategy. They manage projects, make big-picture decisions, and lead the SEO efforts of a business or client.

In smaller companies, one person might do both jobs. In bigger companies, they might be separate roles.

Career Opportunities for SEO Managers

SEO jobs are growing because more businesses understand the value of ranking well online. Opportunities include:

• Working in-house for a business

• Joining a digital marketing agency

• Freelancing and working with multiple clients

• Managing a team of SEO specialists

SEO skills are also a strong foundation for other careers in digital marketing, content marketing, and even brand strategy.

Why SEO Matters

Now you know the answer to what is an SEO manager. They are key players behind a business’s online success. Without strong SEO, even the best products and services can stay hidden online.

At ScaleUp SEO, we know how important it is to have skilled SEO managers working on every project. Whether you’re a business owner looking for help with search engine optimization, or someone thinking about a career as an SEO manager, understanding the role is a great first step.

If you need help growing your website traffic and want a team that knows how to get real results, contact ScaleUp SEO today. Let’s build a smarter SEO strategy for your business together.

Get Started with ScaleUp SEO

If you’re looking to improve your online presence and make more sales, investing in an effective SEO strategy is essential. At ScaleUp SEO, we take care of all aspects of SEO, so you can focus on what you do best.

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Whether you need help optimizing your Google Business Profile, creating engaging blog posts, or improving your search engine rankings, our team has the expertise to deliver results.

Contact ScaleUp SEO today!